We help customers to develop and execute a dynamic marketing plan using our SMART strategies and tactics.
- Specific – Can the detail in the information sufficient to pinpoint problems or opportunities? Is the objective sufficiently detailed to measure real-world problems and opportunities?
- Measurable – Can a quantitative or qualitative attribute be applied to create a metric?
- Actionable – Can the information be used to improve performance? If the objective doesn’t change behaviour in staff to help them improve performance, there is little point in it!
- Relevant – Can the information be applied to the specific problem faced by the marketer?
- Time-bound – Can objectives be set for different time periods as targets to review against.
