Build relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight. They require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with potential buyers. Let Kougar Data address the gap in time between when a lead first interacts with you and when she is ready to purchase. Efficient lead nurturing programs will ensure they recall you as a provider of the service or product that they want.