Kougar Data is Landing page optimization experts create well-designed pages and optimize each element on the page in order to maximize the percentage of visitors that complete your desired goal. The ultimate goal of landing page optimization is to build pages that better engage your target audience so you can drive more leads through paid search.
More PPC Leads: When your landing pages follow best practices and new unknow-never tried before kind of practices, more of your clicks will lead to conversions
Better Quality Scores: Targeted, well-designed landing pages achieve better Quality Scores, because they are more aligned with the searcher’s intent. This helps you because higher Quality Scores result in better rankings and lower ad spend.
It’s clear that landing page optimization is essential to Search Engine Marketing (SEM), but that doesn’t mean it’s easy. Optimizing landing pages for relevance is a complicated process that can yield uncertain results. Requirements for an optimized landing page include: A strong headline that is relevant to your keyword and ad text and compels the visitor to stay with you.
Clean, attractive design that looks trustworthy and professional and is consistent with your brand.
Concise, convincing copy that communicates the value of what you’re offering.
A user-friendly form that doesn’t scare users away.
An eye-catching, clickable button with a clear call to action.
If you drop the ball on any of these elements, you could end up paying for a lot of clicks that never turn into high-quality leads.
Unfortunately, optimizing your landing pages can be time-consuming and resource-hungry. To do the job right, you typically need a graphic designer, a developer, and other IT resources, plus a hosting environment. There are so many potential bottlenecks that many advertisers end up sending traffic to their home page – a huge no-no for conversion rate optimization!
But with Kougar Data, you can build and optimize landing pages on your own, quickly and easily, without the help of your IT team.